CRM

The AI native leasing CRM for multifamily

Purpose built for how multifamily actually leases. Every prospect, conversation, and tour in one shared pipeline, worked by your team and your AI agents together.

My ProspectsTeam
Group by Status
Lost1
Tom BradyC9d
Signed elsewhere
Leads2
Sofia ReyesA22m
Cam O.The KirkstoneRentals.ca
Marcus NguyenB8m
Maya L.Riverbend Lofts
Tour Booked2
Ada LovelaceA2h
Sat 3:00pmRentals.ca
Dana FoxB3h
Thu 10:00amMaya L.
Tour Conducted1
Kwame OseiA1d
Tour completedThe Kirkstone
Applicant1
Priya PatelA1h
Docs pendingCam O.
Lease1
Jules BlakeA4h
Lease sent

Drag a card to move a prospect through the funnel

Your team and your AI in the same thread

AI carries the conversation until something needs judgment, then flags the lead and pauses. Your team takes over mid-thread, replies as the agent or as themselves, and hands it back when the moment has passed.

Marcus Nguyen

(604) 555-0147

Needs attentionOwner · Cam O.B
Text

Marcus via text

Hi, I toured unit 604 yesterday. Is there any flexibility on the $2,350 rent?

Sydney via text

Glad the tour went well, Marcus. Pricing is one for the team, so I've flagged a leasing manager and someone will be with you shortly.
Sydney flagged this thread: pricing needs a human
Cam O. took over · AI paused

Cam O. via text

Hi Marcus, Cam here. We can do $2,250 on a 14-month term with a Sep 1 start. Want me to send the application?

Marcus via text

That works for me. Send it over!

AI paused · Cam O. has the thread

Perfect, sending the application link now.

RentSimpleYou
Resume AI

Reply as your agent or as yourself, then hand the thread back and the AI picks up where it left off

Scheduling designed around multifamily

Multifamily scheduling is complicated: resident managers who live on site, leasing agents who float across buildings, viewing windows that differ by building and unit. We designed scheduling around all of it, so agents book every tour with the right person at the right property, then confirm, remind, and rebook the no-shows.

TodayJuly 27 – 31
DayWeek
My schedule
PT

Mon

Jul 27

Tue

Jul 28

Wed

Jul 29

Thu

Jul 30

Fri

Jul 31

9 AM
10 AM
11 AM
12 PM
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
Available
10:00 AMK. OseiThe Kirkstone
Available · The Kirkstone
Available
11:00 AMS. Chen
4:00 PMJ. Blake
Available · Riverbend 412
12:00 PMOps sync
3:00 PMP. PatelRiverbend 412
Available
9:30 AMM. Nguyen
Available · Riverbend Lofts
2:00 PMD. Fox
4:00 PMA. LovelaceBooked by RentSimple
Availability Confirmed tour Awaiting confirmation Rescheduled Google Calendar

Connect to every marketing channel

Listing sites, your property website, social, phone, and walk-ins all feed the same pipeline, tagged with where the lead came from. Then watch the mix shift stage by stage, so you can see which channels bring volume and which actually bring leases.

Rentals.caApartments.comKijijiProperty websiteZumperPadMapperCraigslistPhoneTextEmailWeb chatWalk-in

Leads

1,284 · 100.0%

Tours booked

706 · 55.0%

Tours conducted

551 · 42.9%

Applied

193 · 15.0%

Leased

128 · 10.0%

SourceLeadsLeasesConv
Rentals.ca472459.5%
Apartments.com370338.9%
Kijiji274186.6%
Property website1683219.0%

See the funnel, and what the AI is carrying

Leads through leases by property, source, and team, next to after-hours coverage, engagement depth, and escalation rate. The numbers that tell you where to put people.

Leads

+12%

0

100%

Tours Booked

+8%

0

55%

Tours Conducted

-3%

0

43%

Applicants

+21%

0

15%

Leases

+15%

0

10%

After-Hours Communication Rate

63.0%

Engagement Depth

4.8

Escalation Rate

6.2%

One hub

Stop juggling tools

Pipeline, inbox, calendar, knowledge, and reporting in one place, with agents carrying the repetitive work in between.

Unified inbox

AI status summaries

Lead grading

Owner assignment

Saved views

Escalations

Multifamily scheduling

Calls in the thread

Attachments

Tags and notes

Knowledge that compounds